Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald MillerMy rating: 4 of 5 stars
The author basically equates your brand message with a movie, and, using movie plots, shows you how to structure the message. It seems a bit of a stretch, to be honest, but it is very well structured and I took quite a few notes so I'm curious to see how it works. We'll see...
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