The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike MichalowiczMy rating: 4 of 5 stars
A surprisingly useful book. His tone was annoying at times, but that didn't really detract from the substance. This book is very actionable and all the steps seem concrete and are ones you will probably figure out at some point, but reading this book can save you years of wrong turns.
The advice of dumping all the "average" pumpkins to concentrate on the biggest one is good. I also liked other tidbits, like "under-promise and over-deliver 80% of the time (not 100%)", "don't let your chosen clients know they're getting special treatment", and "be transparent about your methods with your clients".
Also, I don't understand those reviewers saying these pieces of advice are "obvious" or "common sense". Are they basically saying they've already followed all his steps and they've attained success thanks to them but they're too obvious to qualify as advice? Otherwise I'm guessing they'd say it's "incorrect" or "incomplete" or something. Or maybe I'm overanalyzing the book reviews.
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