Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan KimMy rating: 4 of 5 stars
Definitely some good pointers from this book. I have copious notes that I'm going to have to sort out now.
EDIT: Reread this around 2 years later to apply it to my business. Let's see how it turns out. I can't help thinking it all seemed very anecdotal though. How many companies applied these same concepts but didn't achieve success? Anyway, we'll see how it goes...
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