Review: $100M Offers: How To Make Offers So Good People Feel Stupid Saying No

$100M Offers: How To Make Offers So Good People Feel Stupid Saying No by Alex Hormozi
My rating: 5 of 5 stars

I took copious notes, which I have started using in my business. I'm giving it 5 stars for now because I found it jam packed with useful advice, much of which was different and quite relevant to me. Of course, we'll see how it goes when I apply it.

In essence this seemed to be about as useful as information can be considering it doesn't focus on any one particular type of business. If I'm able to apply it well and it starts paying dividends, I will definitely be checking out his other books.

Some of my personal notes (they may not make sense without the book as reference):

Lower time delay and you raise perceived likelihood of achievement and effort required. 

Find every problem you can for the customer. The more problems, the better because you can solve more of them.

The longer you wait to make your offer, the more Demand you create, and the more you can charge

Create scarcity to increase demand. Urgency to increase demand. Bonuses to increase demand.

Offer something for limited slots (e.g. Sold out soon). Offer again the following month.

Scarcity:

Only accepting x clients. (An exclusive seminar. Then personal zoom call or email for a premium)

Urgency: I had a client just drop out, so there’s space on Monday.  Let’s get you started on this discount we have going on now. 

Never raise the price without letting people know first. 

Arbitrage opportunity: This is an opportunity. Most people don’t know about so jumping right now to find out about it.

Never ever offer discounts, only offer bonus add-ons. Always explain the bonus in detail and the bonus to be equal or even more valuable than the main offer. 

This will increase the perceived value of the main offer. I will add on XYZ bonus if you purchase today because I reward action takers. 

Great templates and tools and downloadable or anything that takes a while to create but is worth a lot. Offer these as a bonus. Use every webinar and similar as bonuses as well.

Guarantee: they f you don’t get value, your money back. The only way not to get help is not to buy (Or something like: as long as you updated your information as per the instructions, etc. If you have no results, then either money back or I will work with you until you find a job)

Or give no guarantee and say all sales are final because you show proprietary boxes. That also shows confidence.

Find a good way to track for guarantees. Make sure they followed steps you laid out.

Naming: 

      Rhyming, alliteration

Attention

Discrimination 

Purpose

Timing 

Method

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