Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business by Adele RevellaMy rating: 3 of 5 stars
Seems like great information, but focused on larger companies with a budget and resources for full studies/focus groups/etc. or for professional marketers who get paid by companies to do precisely this work.
It is a bit more difficult and less relevant for the entrepreneur/small business operating a shoestring.
Having said that, the 5 rings seem like good insight and I took notes on those. I will see if I can apply them independently to my business.
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