Review: 12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur

12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur by Ryan Daniel Moran
My rating: 4 of 5 stars

This is probably a great book for anyone who: A) sells physical goods to B) end consumers (as opposed to other businesses). 

If you are in a B2B business or wish to enter one, then there is next to nothing for you here. 

If you sell a service to end consumers, there are probably still many good tips. In fact, I plan on implementing them for my online courses, so we'll see how that goes. 

Some of my (copious) notes. I haven't put them in order yet:

It's not about your product, but your customer. Understand your customer

Where does your customer hang out? (who else does he/she follow/listen to?)

Create a promotional video (even on your phone, find tutorials online)

Find an influencer (around 10K followers) to promote it (and/or your product)

Stack the deck. Find people who will buy before you launch (1,000 fans, 100 friends, 1 microinfluencer). Get to 100 sales on launch day.

Goal: Get 10 reviews

Next: See what your customer will want next (CV? Networking? Translation agency? Sales?)

All courses need to follow a trend. What type of person do I want to be (what type of brand/business)?  - What do I want to be? 

Find influencers with 10K followers. (similarweb.com). Make a list of 10 people you can talk to. GIVE them something. What will help them. 

Stage 1

1. Find your core customer (this should make you cut off a good portion of your customers). Make your core customer love your product

2. Outline 3-5 products your core customer buys (that you can create later)

3. Choose first product

4. Share your progess. (document your journey). Where your audience can see. 

5. 

6. Stack the deck (even with ads for first few hundred fans). Find influencer with 10K followers

7. Take an order as quickly as possible

Stage 2. Growth

1. Does your audience want your product? They like it but sales are slow (need marketing to right people?)

2. Think small. Get 1 review today. Make one customer happy. Post EVERY good piece of feedback on Social media

3. Cultivate a core group of buyers (VIP list? FB group? 

4. Use PPC ads

Stage 3:

Launch as many products as you can

Advertise via influencers and audiences

Make relationships

Pay yourself (so you can work fulltime in business)

take strategic risks

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