Review: The 10x Rule: The Only Difference Between Success and Failure

The 10x Rule: The Only Difference Between Success and Failure by Grant Cardone
My rating: 4 of 5 stars

I don't think there's anything earth shattering here, but then again it might be because I ready many business books of this type. By and large, 10x means what it sounds like. He's less of the Tim Ferriss type of "find hacks" mentality, and more of the Gary V "hustle your ass off" mentality. I do like the way he puts it. Someone might think that to hustle means doing an extra sales call at the end of each day, or something along those lines. But by labeling it 10X, he makes it clear you need to think bigger. So you should be up making sales calls in your PJs and maybe even hire an intern or part-timer to get a sales team going (or something like that, I'm sort of inventing here) so you can make ten times as many calls as before.

I saw he has a TV show now (The Turnaround guy), which I'm interested in checking out.


Some of my notes:
Never diminish your target
Instead increase your input
Success is your duty
Average achievements are worse than no achievements, because people feel like they're putting in the effort already.
Don't get the victim mentality. If bad things happen to you, it's your fault, even when it isn't. Just think of a way to make sure it never happens again and move on.
Competing is copying
Don't let a good recession go to waste
Go all in (unlike with poker, you don' t have a limited number of chips)
You want new problems (means you're growing and doing new things).
Don't give Fear time to grow
Trying to avoid complaints is wrong (just another way of avoiding expansion). Complaints are direct ways customers give feedback. Encourage them, and you can improve.
Don't try to get money. Try to get wealth.
It's unethical not to achieve your full potential. You're robbing others of possible well-being
Be uncomfortable

View all my reviews